Stuck at the 70% wall, burned by an agency, or watching runway evaporate? Spend a week with us and feel confident you'll reach PMF, or it's free.
Start your Spark→$10,000 · 1 week · a priceless go-to-market plan
A Note from Karl & Ken
Dear Founder,
We get it.
Building something real is hard. Really freaking hard.
And finding the right partner to build it with? Even harder.
Vibe-code it in Lovable? Hire an agency? Find a technical co-founder? Wait six more months to validate?
What about AI? Everyone's talking about AI.
please make it stop
Maybe you've already tried. Got 70% of the way in Lovable before auth started misfiring and every fix broke something else.
Or you hired an agency. They cashed the check. Eight months later, nothing shipped. Or shipped broken. Or shipped late and wrong.
Or your next round closes in 60 days and you still don't have a demo.
Yeah. We've been there.
We're Karl and Ken. We've helped ship hundreds of MVPs. We've made every mistake possible, so we know exactly what not to do.
Recently, we've taken multiple startups from idea to live product in 4 to 6 weeks.
Here's the thing.
It's almost never the building that kills a great idea.
It's building without a strategy — one that actually understands your user. What they need. How they think. Where they already are. And then speaks product in a language they get.
Then you run that same thinking through your design, development, and marketing. Because product-market fit isn't something you ship. It's the market wanting what you made — and you don't get there on code alone.
It's why most startups never make it:
So we built Spark.
One week with us. A real plan. A path you'd bet on.
— Karl & Ken
How the Week Goes
90 minutes, both of us. No slide deck, no pitch. We dig into what you're building, who it's for, and what's in the way.
Karl and Ken heads-down. What should ship, what shouldn't, and what it'll actually take.
Another 90 minutes. We walk you through it, you push back, and we capture every note.
Your feedback, folded in. Scope, sequence, timeline, price — tightened.
A real document lands in your inbox. What to build, what to cut, how long, what it costs. Read it, sleep on it, decide.
What's in the Spark
Founders usually piece this together from four different specialists over six weeks. Add it up — over $100,000. You get all of it in one.
Dream-buyer research
Exactly who you're for — their real fear, what they actually want, how they think, and the words they use. Not a demographic. A person you could call.
$15,000
Competitive teardown
Who you're really up against, where you can win, and the unmet pain every competitor is ignoring.
$8,000
Positioning & the angle
The angle on your idea no one's taken yet — and the one line that makes your buyer feel read. We'd bet on it.
$15,000
Go-to-market plan
Your first 100 customers, named and channeled. Where they already are, who's ready to buy now, and what to say to reach them.
$30,000
Product design
Five core screen designs. Not wireframes — the actual product, designed like it's already live.
$6,000
MVP scope & roadmap
The product we'd build, feature by feature, in priority order. The cuts already made — so you don't burn runway on what doesn't matter.
$15,000
Fixed price & delivery date
What your build costs and when it ships — locked in writing before we start. No estimate. No scope creep.
Included
A plan you own
Detailed enough that any team can pick it up and build it — even if you never work with us again.
Yours to keep
Your own AI strategist
A private agent trained on your whole plan. Ask it anything, any time — long after the week is done.
$12,000
All of it. One fixed price.
Build with us and it comes off your build cost.
$101,000$10,000
Estimates benchmarked from 2025–26 US agency & freelancer rate cards.
Founders We've Shipped For
“Ken and Karl made the process so easy and seamless. The turnaround time was unlike anything I have experienced before and the final product speaks for itself. They provided the best guidance for UX and user experience and were incredibly collaborative in terms of feedback. We are so happy with how everything turned out and gives our clients a great first impression of our work!”
Amanda Dubin
Co-owner, Victoria Dubin Events
Money-Back Guarantee
Read the plan. If you're not confident it'll get you to product-market fit, we refund every dollar. No questions.
If you hire us for the build, the $10,000 comes off the build price.
The plan is yours either way. Share it with another team if you'd like.
If we don't think we can get you to product-market fit, we'll tell you — and refund you.
Spots book fast — we only take one Spark per week.